Userlist Blog

Everything you need to know about SaaS email marketing strategy from industry experts and fellow marketers.

How we redesigned our web app and website.

From Minimal to Whimsical: How We Redesigned Userlist in 2025

Enter the new Userlist: improved navigation, higher information density, and quirky illustrations. Built for product dreamers and marketing geeks.

How to maintain email list hygiene in SaaS.

SaaS Email List Hygiene: Removing, Archiving, and Suppressing Subscribers. When and How?

A bigger email list isn’t always better. There are times when you must remove or suppress subscribers. Let’s see how other companies are managing their email lists.

12+ Best SaaS Newsletter Examples: How to Write One That People Actually Want to Read

When done right, SaaS newsletters can help you convert leads and engage existing users. But newsletters also get boring. What can you do to stand out?

How to write better welcome emails for your SaaS

10+ Welcome Email Examples (Good and Bad) to Inspire Your SaaS Onboarding

Learn to write better SaaS welcome emails. It’s not just about personalization, but also improving your subject lines, readability, CTAs, and more.

How to write effective CTA emails for SaaS.

15+ Strong CTA Email Examples: Driving Conversions from Leads to Trials to Paying Customers

Not all your emails should be humble. Strong, focused CTA emails help you drive conversions and get the desired email marketing ROI.

How to write integration announcement emails.

How SaaS Companies Announce New Integrations: 10+ Email Examples

New integrations are a big deal. Learn to write announcement emails, and see how other SaaS companies are writing theirs.

Unusual, creative, and shocking SaaS emails.

10+ Unusual, Shocking & Creative SaaS Emails: Can Lifecycle Marketers Still Surprise You?

Creative SaaS emails are basically unicorns. Let’s hunt together.

View all articles

Top Guides

“Planning for the Worst”: The Simple But Not Obvious Method for Building Automation Workflows

This simple and natural method prevents you from making common mistakes. It’s like “please break your eggs before frying them.”

How to write high-performing email campaigns.

Atomic Emails: Our Proven Method for Writing Email Campaigns

Don’t wait for the muse. Write a high-performing email campaign in just a few hours, based on the resources you already have.

Email Marketing for Devtools: Are Developers Indeed Hard to Sell to?

How do you market to developers while keeping your face and customer loyalty? What emails can you send so that your users want to stay subscribed?

How to manage one email list when you have multiple SaaS products

One Email List, Multiple Products: How to Orchestrate Your Campaigns

Offering multiple apps in your portfolio? Use these tips to orchestrate your marketing email list and tactfully cross-promote your products.

Make your SaaS email marketing effective with these strategies

SaaS Email Marketing Strategy: Everything You Need to Know

Email marketing for SaaS is 3x more complex than the same setup for other businesses. You’ll learn what goes into a SaaS email marketing strategy, and how to implement it using different tools and tactics.

How to reduce email marketing costs for SaaS

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

High volume of users is both a blessing and a curse for SaaS companies. How can you market to them while keeping the costs reasonable?

How to approach lifecycle email marketing for SaaS companies running on different pricing models.

Email Marketing for “Unpopular” SaaS Pricing Models

What if your SaaS doesn’t use a subscription model? Let’s explore lifecycle marketing for businesses that run on credits, pay-as-you-go, or charge a commission fee.

View all in this category

Email Examples

12+ Best SaaS Newsletter Examples: How to Write One That People Actually Want to Read

When done right, SaaS newsletters can help you convert leads and engage existing users. But newsletters also get boring. What can you do to stand out?

10+ Welcome Email Examples (Good and Bad) to Inspire Your SaaS Onboarding

Learn to write better SaaS welcome emails. It’s not just about personalization, but also improving your subject lines, readability, CTAs, and more.

15+ Strong CTA Email Examples: Driving Conversions from Leads to Trials to Paying Customers

Not all your emails should be humble. Strong, focused CTA emails help you drive conversions and get the desired email marketing ROI.

How SaaS Companies Announce New Integrations: 10+ Email Examples

New integrations are a big deal. Learn to write announcement emails, and see how other SaaS companies are writing theirs.

10+ Unusual, Shocking & Creative SaaS Emails: Can Lifecycle Marketers Still Surprise You?

Creative SaaS emails are basically unicorns. Let’s hunt together.

How to create an impactful plain text email for your SaaS.

Why SaaS Companies Choose “Old School” Plain Text Emails: 20s+ Examples

Sometimes going back to the classics is a good idea. Let’s see how other SaaS companies build relationships using “old school” plain text emails.

How to write a year-in-review email for your SaaS

Celebrating the New Year with a Bang: 20+ SaaS Year-in-Review Email Examples

Year-in-review emails can help you nurture relationships with customers, placing them at the center of your story and your brand’s success.

View all in this category

Guest Experts

View all in this category

Userlist Blog

From Minimal to Whimsical: How We Redesigned Userlist in 2025

SaaS Email List Hygiene: Removing, Archiving, and Suppressing Subscribers. When and How?

12+ Best SaaS Newsletter Examples: How to Write One That People Actually Want to Read

10+ Welcome Email Examples (Good and Bad) to Inspire Your SaaS Onboarding

15+ Strong CTA Email Examples: Driving Conversions from Leads to Trials to Paying Customers

How SaaS Companies Announce New Integrations: 10+ Email Examples

10+ Unusual, Shocking & Creative SaaS Emails: Can Lifecycle Marketers Still Surprise You?

Top Guides

“Planning for the Worst”: The Simple But Not Obvious Method for Building Automation Workflows

Atomic Emails: Our Proven Method for Writing Email Campaigns

Email Marketing for Devtools: Are Developers Indeed Hard to Sell to?

One Email List, Multiple Products: How to Orchestrate Your Campaigns

SaaS Email Marketing Strategy: Everything You Need to Know

How to Save Money on High Volume Email: 10+ Ethical Tactics for SaaS Companies

Email Marketing for “Unpopular” SaaS Pricing Models

Email Examples

12+ Best SaaS Newsletter Examples: How to Write One That People Actually Want to Read

10+ Welcome Email Examples (Good and Bad) to Inspire Your SaaS Onboarding

15+ Strong CTA Email Examples: Driving Conversions from Leads to Trials to Paying Customers

How SaaS Companies Announce New Integrations: 10+ Email Examples

10+ Unusual, Shocking & Creative SaaS Emails: Can Lifecycle Marketers Still Surprise You?

Why SaaS Companies Choose “Old School” Plain Text Emails: 20s+ Examples

Celebrating the New Year with a Bang: 20+ SaaS Year-in-Review Email Examples

Guest Experts

SaaS Email List Hygiene: Removing, Archiving, and Suppressing Subscribers. When and How?

Celebrating the New Year with a Bang: 20+ SaaS Year-in-Review Email Examples

How to Name Segments, Campaigns, and Broadcasts for SaaS Email Marketing

How To Drive Engagement In SaaS Emails: 25+ Content Ideas

User Obstacles and Anxieties: How to Address Them in User Onboarding Emails

9 Email Marketing Bloopers & Follow-up Apology Email Examples

SaaS Relationship Marketing: 10 Strategies for Customer Retention

Book your discovery demo