Userlist Blog

How to Feature Customer Case Studies in Your Emails: 10+ Examples

Case studies are the best kind of social proof. But how exactly do you incorporate them in your SaaS emails to drive engagement?

How to Build Your SaaS Waitlist: Hands-on Guide + 8 Email Examples

It’s never too early to start your SaaS waitlist: it helps you build an audience, get pre-orders, and collect early feedback. Let’s see how other SaaS brands are doing it.

How to approach SaaS relationship marketing

SaaS Relationship Marketing: 10 Strategies for Customer Retention

It’s time to shift your focus away from paid channels. Instead, try these time-tested strategies for relationship marketing.

How to approach lifecycle email marketing for SaaS companies running on different pricing models.

Email Marketing for “Unpopular” SaaS Pricing Models

What if your SaaS doesn’t use a subscription model? Let’s explore lifecycle marketing for businesses that run on credits, pay-as-you-go, or charge a commission fee.

How to develop your unique email writing style to engage and convert your subscribers

How to Develop Your Email Writing Style: Hands-on Guide + 5 Examples

How do you choose the right words that resonate with your reader? And most importantly, how do you scale this across all your email marketing campaigns?

Freemium model discussion with SaaS experts

Will Freemium Work for Your SaaS? Benefits, Risks & How to Switch

Four SaaS experts talk about the dark side of freemium, and how you can switch to freemium — and back! — without cannibalizing your revenue.

How to Trigger a Behavior-based Email Campaign: 6 Good & Bad Ways

Learn how to confidently set up email campaigns based on user behavior data like events and properties.

The Big User Onboarding Roundtable: Hard Questions Answered by SaaS Experts

How do you measure the impact of your onboarding? What interventions actually work? Four SaaS experts answer your burning questions.

Tips for creating marketing automation strategy for SaaS

How to Create a Marketing Automation Strategy for SaaS

In this article, we'll discuss what makes a successful SaaS marketing automation strategy and how to develop it step by step.

Best practices for creating SaaS landing pages

25 Best Practices on SaaS Landing Page Design from Josh Garofalo

Having worked with over 100 SaaS companies on their landing pages, Josh Garofalo of Sway Copy shares his conversion tips.

The difference between marketing and transactional emails

Learn the Difference Between Marketing vs Transactional vs Lifecycle Email

Not only do we struggle with email automation, we struggle to even talk about it clearly. What’s the difference between different types of email, technically and legally?

How SaaS businesses should deal with inflation

The Founder’s Guide to Inflation with Nick Fogle: How to Raise SaaS Pricing

Nick Fogle shares why SaaS businesses should raise prices, and how exactly you can break the unpleasant news.

Email Marketing for B2C SaaS: 15+ Strategies to Win Customers at Scale

Email marketing is an essential instrument for a B2C SaaS, and you shouldn’t neglect it.This guide will help you overcome the common challenges.

The 12 Brand Archetypes: How Different SaaS Brands Make Us Feel

Other SaaS companies are successfully leveraging brand archetypes in their marketing. Can you do the same for your own SaaS brand?

How to write a funding announcement email for your SaaS

How to Announce Your Funding Round: 10+ Email Examples from Real Startups

Congratulations on securing more funding. But how exactly do you share this exciting news with your email list? See examples from real-life startups who nailed it.

How to use user generated content for your SaaS email marketing

Show, Not Tell: How to Use UGC in SaaS Email Marketing

Take advantage of user generated content for your SaaS marketing emails to boost your brand reputation and sales.

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