Userlist Journey

How we redesigned our web app and website.

From Minimal to Whimsical: How We Redesigned Userlist in 2025

Enter the new Userlist: improved navigation, higher information density, and quirky illustrations. Built for product dreamers and marketing geeks.

How to do a positioning overhaul for your SaaS

How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist

You'll learn how we got our hands on April Dunford's positioning book and applied her 10-step method to solve our problem in 2019.

Sync Data from Heap to Userlist Using External Segments

We’re excited to announce our integration with Heap. Now all Heap users can get sync their data as external segments into Userlist.

Pre-seed round announcement from Userlist

Userlist Closes a Pre-Seed Round with 21 Angel Investors

We're excited to announce that Userlist has closed its pre-seed round. It took us 4 months to raise funding from 21 angel investors.

Introducing the New Zapier Integration

We're proud to announce our brand new Zapier integration. It helps you connect Userlist with 3,000+ other tools and create powerful workflows.

Operating principles, culture and values for SaaS

Culture, Values, Operating Principles & More

Company values are a living, breathing thing. If you don’t think about them early, they will emerge themselves later — and might not align with your expectations.

How Userlist rebuilt their website and knowledge base

How We Rebuilt Our Website & Knowledge Base

Over the last month, we embarked on the ambitious project to rebuild our entire website from scratch.

Userlist is a TinySeed 2020 Company

We're proud to officially announce that Userlist joined the 2020 batch of TinySeed accelerator program by Rob Walling and Einar Vollset.

Inspire, Not Instruct: How We Do User Onboarding at Userlist

In this article, you'll learn how one little welcome video reflects our entire mental system for user onboarding at Userlist.

Behind the Scenes: How We Bought userlist.com & Rebranded as Userlist

Here’s the big news… We purchased userlist.com on October 30, 2019, migrated all our online properties there, and rebranded to simply Userlist. In this blog post, you’ll take a look behind the scenes of the entire story.

Behind the Scenes of Our Upcoming Public Launch

As we’re planning to go out of beta in early August, we decided to share the entire launch strategy with you. Maybe these ideas will help you prepare for your own product launch.

Get User Data Flowing Instantly Using Our New Segment Integration

We’re excited to announce our brand new integration with Segment. It’s a big day: now all Segment users can get their user data flowing into Userlist in just a few clicks.

Userlist Early Beta Preview (Video Walkthrough)

We recorded a brief screencast showing you around the internals of the current version, such as user activity, segments, and automation features (including the new ones).

Doing early product design decisions in SaaS

The Chicken or the Egg? Explaining Our Early Product Design Decisions

“You need to get comfortable being uncomfortable.” This was the blunt feedback one of our early adopters gave us during his onboarding call.

Applying the customer research process for SaaS

The Exact Customer Research Process We Used for Userlist

When the three of us decided to join forces on Userlist, none of us wanted to start a company based on our personal experiences alone.

Today: Get Userlist at the Lowest Price We’ll Ever Offer

We have exciting news to share... Starting today, you can pre-order a subscription to Userlist, and lock in your first 6 months at a 30% discount! ?

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