The show for SaaS marketers and product people.

Welcome to Better Done Than Perfect — a podcast for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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Latest episodes 🎙

Tune in to hear real-life stories from seasoned SaaS founders and experts.

The difference between self-serve and done-for-you in SaaS with Paul Kogan

Self-Serve vs Done-For-You with Paul Kogan

You’ll hear about Paul's multiple previous products, how he acquired and revamped LessAccounting, their user onboarding struggles, and his valuable advice for SaaS founders.

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How to use templates and onboarding videos effectively for SaaS with Christopher Gimmer

Templates & Onboarding Videos with Christopher Gimmer

You’ll hear Christopher’s take on design templates, repurposed content, conversion, the friction of confirmation emails, onboarding videos, and much more.

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How SparkToro launched successfully during a global pandemic and what Rand Fishkin has learned from his experiences

Launch Lessons & Product Surveys with Rand Fishkin

You’ll learn about SparkToro’s onboarding and launch strategies, their highly successful user survey, conversion tactics, and the founders’ past and present challenges.

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What are the challenges of freemium and how to fight churn with Kim Gjerstad

Freemium Challenges & Fighting Churn with Kim Gjerstad

You’ll hear the story of MailPoet, as well as Kim’s insights on user onboarding, fighting churn, website design, and more.

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Why is it critical to be aware of customers' JTBD with Ramli John

JTBD for User Onboarding with Ramli John

You’ll hear about Ramli’s EUREKA user onboarding framework based on Jobs to Be Done, as well as his insights on segmentation, minimizing friction, success metrics, analytic tools, and more.

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Success and failures in user onboarding with Adii Pienaar

Carrots, Sticks & Measuring Success with Adii Pienaar

You’ll hear about Adii’s successes and failures in user onboarding, as well as his views on email marketing, task simplification, concierge onboarding, success metrics, segmentation, and much more.

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What is the ideal user onboarding experience and the Mario-fireball concept with Samuel Hulick

Value Paths & Fireballs with Samuel Hulick

You'll learn Samuel's take on the "ideal" user onboarding experience, as well as their Mario-fireball concept, Value Paths, success metrics, Jobs to Be Done, segmentation, and their invaluable advice for SaaS founders.

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