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Workflows allow you to build complex automation campaigns using a visual builder. Workflows work similar to campaigns, but allow you to do many great things:

• Get a better visual understanding of your automations
• Create complex condition splits
• Easily duplicate, edit, and move around your messages
• Enjoy advanced features like A/B testing and conversion goals (coming soon)

Creating a workflow

First, head over to Workflows in your top navigation. Then click the “Add Workflow” button in the top right corner of the screen.

You need to fill out the workflow name and one of the workflow types:

• One-off workflows (the most popular type) can only be sent once. The same user can never enter such workflow twice. Most of your workflows like user onboarding or lead nurture will be of this type.
• Repeatable workflows can be sent multiple times. We'll start a repeatable workflow every time a trigger happens (unless the user is already in the workflow). For example, you can use repeatable workflows for your billing reminders or failed payment recovery.

Editing a workflow

On the left side of your screen you’ll see a menu with various node types, like triggers, actions, and controllers. See this article for the detailed overview of different node types.

Drag the nodes to the work area to create your workflow.

Once the node is placed, double-click the node to complete the setup. A panel with node options will appear. Here's an example of a Send Email node opened for editing.

Starting and pausing a workflow

After you're done editing, you can start your workflow by clicking the green Start Workflow button in the top navigation.

While the workflow is live, you can still make small changes to it, e.g. edit message copy or tweak a subject line.

To make substantial changes to your workflow (like adding new messages), you'll need to pause it first. Please don't worry, we will suggest to pause if you try to do a big edit on a live workflow.